If you can find a tracker for your website or blog, that is good, but it is a lot better when you find a tracker that can be customized. This is important because you may need to track your ranking on a local scale or perhaps on a global scale, to be of assistance when you are making certain decisions. In addition, you can also monitor map listings, universal listings and the ranking of your counterparts in the business. There is a high chance that you will be placed in a favorable position when you employ the services of a rank tracker that provides you unlimited access.
Geo-specific kind of rankings
There are trackers that can provide with Geo-specific rankings even if not in the current place or region that you are located. A tool that is capable of tracking the positions accurately irrespective of what you choose is an ideal choice since it is guaranteed to provide f0r you more than you initially bargained for.
The keyword tools
The best trackers will make it possible for you to have all research tools at arm’s length. When the sources are utilized together, they can come up with a variety of keywords that you might be unable be find elsewhere. When you have new keywords ideas, you can automatically have them grouped according to the topics. In addition, you can have them analyzed and at the same tike target keywords groups without having to go through all the terms of that group.
The rank is the estimated approximate position of your website with regard to a particular search term in the result pages of a search engine. The lower the rank, the easier it is to find your site in the search results for that keyword.
These types of processes are considered a continuous improvement, since, like the users, the keywords also evolve, their search volume can vary from month to month, just as a keyword may lose relevance for users.
Generate a list of keywords
The first step to determine our keywords is to generate a list of keywords that are related to the service or product, to start the optimization in the search engine. These words should be relevant to the audience we are targeting, as we increase the likelihood that they will choose us over the competition.
Use tools t determine what type of keyword to use
To discover what the client is looking for, it is necessary to carry out an investigation to obtain a good classification of the search engine results (SERP) and to work on the content of the site.
However, you must avoid making mistakes such as investigating only once and defining the SEO strategy based on that result, not updating the list of keywords, using very popular keywords or focusing efforts on positioning sites with complex keywords. All those actions will affect the success of any SEO strategy.
Research on the keywords
To avoid this, research should be carried out on the keywords in a recurrent manner and measure their evolution, to know how the market behaves, what are the words used by the competition to position themselves and how we can optimize the results to attract traffic To the place.
Keep the keyword list short
Rather than placing low bids for each keyword that you can imagine your customers are looking for, it is better to bid higher amounts for a few selected keywords. This will give you more specifically targeted ads and will bring you higher up on the list when searching for the really important keywords.
Choose keywords carefully
Make sure the keywords you choose are exactly what your customers were looking for. If you are a pizza company, maybe “pizza” is not the best choice. Try something more specifically as “pizza home delivery” or “pizza delivery near my place”. These kinds of specified keywords can bring you more results.
Use Google trends as one of your tools
Free Google application that lets you know trends in terms of searches. By means of graphs it shows, proportionally, the number of searches identifying patterns and variations in time or their tendency according to the geographical area.
This tool is ideal to know the inside of a category, new trends and what is most demanded by users in terms of information.
Although this type of analysis is not activated by default, it is possible to activate it at the profile level to use visits with search as a segmentation parameter. To access this type of information, the site must have an internal search engine, have installed the Analytics tracking code and an appropriate search configuration.